Social sharing: Facebook looms large, Twitter and Tumblr sharing skyrockets

Online sharing has exploded on some social networking sites, according to data released by AddThis, the social sharing service used on 11 million domains.

As Jeff Sonderman succinctly summarizes at Poynter, the data shows that Facebook is dominant with 52 percent of social shares made through the site, but sharing on Twitter and Tumblr has seen an explosive growth.

“AddThis also found that 2011 was a big year for sharing on mobile devices, with six times more sharing on iPhones, iPads and Android devices this year. The iPad also surpassed the iPhone in sharing volume in June,” Sonderman writes.

What can we expect next year? AddThis said its data shows Tumblr sharing is accelerating, while sharing via Google’s Plus One buttons has reached a plateau. Sharing online content with others via email or simply printing it out accounts for close to a fifth of total sharing.

Interestingly, one single event drew 28 percent of all shares this year: The death of Osama bin Laden. AddThis has summarized all that information in one nifty infographic.

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